Facebook To Limit How Many Ads a Page Can Run in 2020

Facebook To Limit How Many Ads a Page Can Run in 2020

Mike O’Kelly, CEO – The O’Kelly Consulting Group

In a recent announcement, Facebook stated:

"In mid-2020, we are implementing a limit on the number of ads each Page can run at the same time. The ad limits will impact just a small percentage of advertisers, and we plan to share more details about the limits early next year."

According to Facebook, running too many ads leads to worse overall ad performance. Which could, eventually, reduce overall ad spend because effectiveness is impacted. Facebook explains that the decision was made to benefit advertisers.

Conclusion:

What does this mean for your business? Probably nothing. As noted by Facebook, the change will only impact a small number of brands, so it’s not likely that your business will be affected. We are guessing major corporations running hundreds of ads within a given time frame will be the only ones affected.

That being said, Marketers will be able to monitor their Page’s ad volume via the new Ad Volume API, with the change going into effect mid-2020. Facebook plans to release more details early in the new year.